Cases-images-Carrefour The Challenge:

  • Large DTP production for OEM computer cables, in clamshells.
  • Direction is given by Carrefour, product mix by Belkin.
  • Use of existing molds for the clam shells.
  • Short timeframe, 160 products.

My input and responsibilities:

  • Creation of InDesign templates.
  • Sourcing and managing of DTP operators.
  • Creation of Productimages.
  • Managing traffic between translators and designers.

The Solution:

  • Break down in manageable “chunks” to give to DTP.
  • Standardized templates for the different cable lengths.
  • Aligning priorities of translation, DTP and product photography.
Cases-images-Carrefour-lineup-1000px The Result:

  • A consistent and complete range of products.
  • Due dates all met. Timeline was followed correctly.